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SOTF
SOTF
Acronym of 'Store Of The Future', SOTF is a project born in September 2016 with the opening of the sneaker shop in Via de Tornabuoni in Florence. The project has evolved in 2018 with the opening of the second store in Prato that offers a mix of sneakers and premium accessories for men and women among the most sought after in the international scene. Supported by the www.SOTF.com online platform, the stores are conceived to provide an omni-channel shopping experience from a full interaction between in-store and online sales.
THE STORES
SOTF has been developed through the RFID-Radio Frequency Identification technology. The space boasts a radical, hyper-contemporary look, with five intelligent fitting capsules serving as the backdrop to the display wall.

Upon entering one of the smart dressing rooms, the system recognizes the product or the products and displays the selection details on an integrated screen-device. The innovative technology proposes additional purchase suggestions, anticipating, for example, further requests about similar products, such as different sizes, different colors, or other items by the same brand. Furthermore, the system shows delivery mode and characteristics, also without the support of the salespeople.
THE ONLINE PLATFORM
As the result of over a year of research and trials coordinated by the creative agency FFW, specializing in the fashion e-commerce industry, SOTF.com comes in a minimal, innovative design and is fully optimized for mobile users. The website, implemented to provide worldwide delivery, constantly communicates with the Florentine smart shop, thus enhancing its features.
FLORENCE
via de' Tornabuoni 17R, Florence Italy
PRATO
via Pomeria 1/D, Prato Italy
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